Hi, I'm Yannick.
My favourite joke​
What's the favourite sport of an online marketer ?
- Running A/B tests.
My Daily (Online) Routine
Google Ads
On a daily basis, I run Google Ads Campaigns for B2B AND B2C french, dutch and english speaking companies located in Belgium and The Netherlands. According to my Web browsing history, Google Ads’website is the website that I have been visiting the most for the past 8 years!Â
SEO
I do (Technical, On and Off page) SEO for B2B and B2C french, dutch and english speaking companies located in Belgium.
Programmatic Advertising - DSP
On a daily basis, I run Programmatic Advertising for B2B and B2C Companies on the 1000 most visited websites in Belgium like Le Soir, Immoweb, Het Laatste News. I use Adform as a DSP Platform.
Web Analytics
I monitor the paid and organic traffic sent to the +50 websites that I manage daily. To do so, I use Google Analytics (GA4), Piwik Pro, Adobe Analytics and Microsoft Clarity. I like to implement more than one web analytic tool on any website that I manage. It allows me to spot data discrepancies, Identify and confirm patterns. Â
My 10 Favourite AI Tools 
MakeLanding - For Building a Website
MakeLanding uses Artificial Intelligence and creates your perfect landing page. No designer or developer needed!
Photo AI - For LinkedIn
 Photo AI is an innovative tool, helps you elevate your profile picture to stand out. The tool uses advanced artificial intelligence to enhance your image quality, adjust lighting, and even refine your background. No need for costly photographers or time-consuming editing—Photo AI does it all in minutes.
Koala AI - For SEO
KOALA AI is an advanced tool designed to produce high-quality, SEO-friendly articles in minutes. Whether you’re a marketer, entrepreneur, or blogger, this AI-powered platform takes the guesswork out of crafting compelling content. Simply input your topic or keywords, and KOALA AI generates well-structured, engaging articles tailored to your audience and optimized for search engines.
Zebracat AI - For Videos
With Zebracat AI, you can create professional-quality videos in minutes.  Whether it’s a blog post, a marketing script, or a simple text prompt, Zebracat AI brings your ideas to life with stunning visuals, human-like AI voiceovers, and dynamic effects.
Julius AI - For Data Analysis
Julius AI is an intelligent data analyst tool that interprets, analyzes, and visualizes complex data in an intuitive, user-friendly manner. Its power lies in its ability to make data analysis accessible and actionable, even for those who are not data scientists or statisticians.
My 5 Favourite Web Analytics Tools đź“Š
Microsoft Clarity
Microsoft Clarity is a free Web Analytics tool with features such as session recordings and heatmaps. I use it on my website.
Read and Discover here Why I Like Microsoft Clarity ?
Semrush
Semrush is a SaaS platform I use to find golden keywords and get quick insights about any website that caught my attention.
Google Analytics 4 (GA4)
I use Google Analytics to track the entire activity on any website I manage. It’s a free tool provided by Google. I like to check the traffic acquisition and the devices used by the visitors of my website. I use Google Analytics on my personal website.
Google Tag Manager
Google Tag Manager is a tag management system that lets you configure and instantly deploy tags on your website or mobile app from an easy-to-use web-based interface. I use Google Tag Manager on my personal website.
Google Search Console
Google Search Console is a web service by provided by Google which allows its users to check indexing status, search queries, crawling errors and improve the visibility of their websites. I like to use Google Search Console to audit the external and internal links. I use Google Search Console on my personal website to monitor the organic traffic and manage the sitemap.
