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Political Science
Systems, people and context
A foundation for understanding audiences, institutions and the forces that shape decisions.
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Born in Cameroon.
Different worlds.
Experience built
Strategy with a bias
✦ Senior SEO & GEO strategist · Brussels
Born in Cameroon.
Built in Belgium.
Thinking globally.
I’m Yannick Dangoumba, a search strategist who turns complex acquisition and content challenges into clear solutions that move businesses forward online.
10+years in digital
50+brands managed
800+hotels website
Curious by nature.
Strategic by craft.
SEO Strategy✦Generative Search✦Content Design✦Paid Acquisition✦Analytics✦
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01 / My story
Different worlds.
One perspective.
My background sits at the intersection of cultures, disciplines and markets and that range shapes how I approach every challenge.
I connect how people search with how organisations grow.
My Political Science background taught me to understand systems, behaviour and context. Digital marketing gave me a field where those skills could create measurable impact.
Over more than a decade, I have worked across organic search, paid acquisition, content design and analytics. I’ve supported major Belgian organisations, portfolios of SMEs and hospitality brands operating across Europe, Africa, Asia and the Americas.
Today, my focus is SEO and Generative Engine Optimization: helping brands remain discoverable as search moves beyond traditional rankings into AI-generated answers and multi-platform discovery.
- French
- English
- Dutch
- Mandarin Chinese
02 / My journey
Experience built
through variety.
Each chapter expanded the scale, sectors and markets in which I could connect search visibility to business outcomes.
10+ years
Search & acquisition
SEO · SEA · Paid Social
Hands-on work connecting search strategy, content, advertising and measurement.
2021—22
Triptease
Digital Analyst · SEA
Organic and paid acquisition for a 800 hotels website worldwide.
2022—25
FCR Media Belgium
Digital Expert · SEO & SEA
Organic and paid acquisition for a portfolio of more than 50 Belgian brands.
2025—26
Proximus Group
Content Designer · SEO & GEO
Search-led content across telecom, entertainment, mobile and cybersecurity.
03 / How I work
Strategy with a bias
toward useful action.
I bring curiosity to the problem, evidence to the decision and clarity to the execution.
Start with evidence
I use search behaviour, analytics and user signals to separate real opportunities from assumptions.
Connect to business
Visibility is only valuable when it supports acquisition, customer experience and measurable outcomes.
Make it usable
I turn complex strategy into clear priorities, practical roadmaps and content people can act on.
My favourite quote
“What is soft is strong.”
Water is fluid, soft and yielding—yet it wears away what is rigid and hard.
Lao Tseu · 老子