The Higher Your Rage Click, The Lower Your Conversion Rate ...

What is a rage click ?

A rage click  is metric recording the frustration of a user on a website. A rage click  event happens when a user click on a specific section of your website ( for example clicking and expecting to go through a embedded hyperlink) and doesn’t get a result expected.

A high rage click is a red flag that needed to be considered and a sign for improvement of the the UX of your website. A high rage click has a significant negative impact on the conversion rate of your website.

How to track rage clicks on your website?

There are many web analytics tools that allow you to track, monitor and reduce the rage clicks rate  of your website. Microsoft Clarity is one of the best. I explain on this article Why I like Microsoft Clarity.

The Heatmap provided by Microsoft Clarity allows you to optimise the rage click of your website.

Yannick Dangoumba

Yannick Dangoumba