Brussels·BELGIUM
I make brands
findable — everywhere.
As a Senior SEO Expert, I turn complex search, content and acquisition challenges into clear & realistic solutions.
Search is my
love language.
01 / Expertise
Strategy that connects
visibility to business.
I work across organic search, AI discovery and paid media – always with clear measurement and a bias toward useful execution.
SEO & GEO
Technical SEO, multilingual content systems and strategies designed for both traditional and generative search.
- Search strategy
- Technical SEO
- AI visibility
- International SEO
Paid acquisition
Google Ads and paid social that connect targeting, messaging, landing pages and return on investment.
- Google Ads
- Paid social
- Conversion
- ROAS
Content & analytics
Evidence-led content experiences shaped by user needs, search behaviour and reliable performance data.
- Content design
- GA4
- Adobe Analytics
- Contentsquare
02 / Experience
2025 – 2026
Proximus
Content Designer · SEO & GEO
Content creation and optimization: Internet Fiber, digital TV & streaming platform, cybersecurity.
2022 – 2025
FCR Media Belgium
Digital Expert · SEO & SEA
Organic and paid acquisition for a portfolio of 50+ Belgian brands.
2021 – 2022
Triptease
Digital acquisition specialist
Direct-booking strategy supporting 800+ hotels across four regions (US, LATAM, EMEA, APAC).
03 / My Blog