Google Ads

Skip to article YD Yannick Dangoumba Home About My Blog Key insights Let’s connect ↗ Google Ads Auction Insights Paid acquisition Auction Insights: turn competitor data into better decisions. A practical framework for reading Google Ads Auction Insights—and converting impression share, overlap and ranking signals into smarter bids, budgets and creative. By Yannick Dangoumba January

Finding the right balance between Search and Performance max campaigns on Google Ads in 2025 is crucial for maximizing your ROAS ( Return On Ads Spend). As the digital advertising landscape continues to evolve, advertisers must adapt their strategies to leverage the strengths of both campaign types effectively. Understanding Search and Performance max Campaigns Search

In today’s competitive digital landscape, B2C SaaS companies in Europe need a robust search strategy to stand out and attract customers. A comprehensive approach combining SEO and paid search tactics is essential for driving growth and increasing conversions. Keyword Research and Intent Mapping The foundation of an effective search strategy is thorough keyword research. For

In Google Ads, UTM (Urchin Tracking Module) parameters are an indispensable tool that can significantly enhance your ability to analyze and optimize your advertising efforts. What are UTM Parameters? UTM parameters are tags added to the end of URLs that provide valuable information about the source, medium, and campaign associated with the traffic. When used