My Favourite Books
“Tell me what is in your bookshelf, I will tell you who you are.”
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Books
How to make an impactful presentation in 2025?
In February 2025, I attended an intensive public speaking training led by Didier Demaeght, former spokesperson of FEBIAC (The Belgian car and two-wheeler federation). The course focused on delivering impactful presentations to diverse audiences, from investors, C-level, to junior staff. Why Public speaking matters ? Public speaking remains a crucial skill in 2025, offering numerous
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Public SpeakingThe list of CMS used by the 10 Biggest Political Parties in Belgium 🇧🇪
In June 2024, Federal elections were held in Belgium. My political science background and my curious online marketer mind led me to list of the CMS (Content Management System) used by the websites of the 10 biggest political parties in Belgium CMS used the 10 biggest political parties in Belgium. In June 2024, Federal elections
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Web AnalyticsHow to target Chinese despite the “Great Firewall”?
When I went to China, I got access to Facebook and other social media by using a VPN just like millions of tourists travelling to China. What surprised me the most is the ability of foreign online advertisers to target Chinese despite the “Great Firewall”. How do they do that? By leveraging on their online
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Digital Marketing
10 Most Visited Cities in Africa and their Search volume on Google
10 Most Visited Cities in Africa and Their Respective Search Volume on Google. Discover the 10 most visited Cities in Africa and their respective Search Volume and cost-per-click on Google. I have combined the data available on the Mastercard Global Destination Cities Index (a report released by MasterCard) and the data provided By Google Ads
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Digital MarketingHow can Artificial intelligence (AI) help hoteliers in their digital marketing strategy in 2024 ?
Artificial intelligence (AI) can play an important role in helping hoteliers to improve their digital marketing strategies in a number of ways. Here are some examples: Personalization: AI can analyze customer data, such as search history, preferences, and behavior patterns, to provide personalized recommendations and offers. By tailoring marketing messages to individual customers, hotels can
5 Keywords to use on Google for an Hotel based in Dakar
Advertise on Google requires to pick keywords having the highest monthly search volume. By selecting the right keywords with a low cost-per-click ( CPC), an hotel located in Dakar can attract a high and qualified traffic towards its website and convert it. The most important step is to select your target audience and define who
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Hotel MarketingHow can an hotel leverage on the name of its location online ?
An hotel can leverage the name of its location online by implementing the following strategies: Optimize its website for local search: A hotel can optimize its website for local search by using location-based keywords in its content, meta descriptions, and title tags. This will help the website appear in the top results of search engines
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Hotel MarketingWhat is a transactional search query?
A transactional search query is a type of search query that indicates the user’s intent to complete a transaction, such as making a purchase or booking a reservation. These queries typically contain keywords related to commercial intent, such as “buy”, “order”, “book”, “purchase”, “deal”, “coupon”, “discount”, and so on. For example, if a user searches
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Digital MarketingUnderstanding the Google Algorithm
Google Algorithm refers to the complex set of rules and mathematical calculations that Google uses to rank websites in its search results pages. The algorithm takes into account a wide variety of factors, including website content, quality, relevance, and user experience, among others. Understanding how the Google algorithm works can help website owners and digital
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Digital Marketing