Digital Marketing

  Skip to article YD Yannick Dangoumba Home About My Blog Key insights Let’s connect ↗ Digital markets SEO Brazil I visited Brazil—and one number changed my perspective. Brazil’s digital scale is impressive. But the most useful lesson lies in how differently people search, browse and discover brands compared with a mature European market like

When I went to China, I got access to Facebook and other social media by using a VPN just like millions of tourists travelling to China. What surprised me the most is the ability of foreign online advertisers to target Chinese despite the “Great Firewall”. How do they do that? By leveraging on their online

A transactional search query is a type of search query that indicates the user’s intent to complete a transaction, such as making a purchase or booking a reservation. These queries typically contain keywords related to commercial intent, such as “buy”, “order”, “book”, “purchase”, “deal”, “coupon”, “discount”, and so on. For example, if a user searches

Google Algorithm refers to the complex set of rules and mathematical calculations that Google uses to rank websites in its search results pages. The algorithm takes into account a wide variety of factors, including website content, quality, relevance, and user experience, among others. Understanding how the Google algorithm works can help website owners and digital