Hotel website design is a critical component of a hotel’s digital marketing strategy. A well-designed website can help to attract and retain customers, improve brand perception, and increase revenue. Here are some important design elements to consider when creating a hotel website: Visual appeal: The design of a hotel website should be visually appealing and […]
7 Components to make your hotel website attractive Read More »
Hotel MarketingPageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results pages (SERPs). It was developed by Larry Page and Sergey Brin at Stanford University in the late 1990s. The basic idea behind PageRank is that a website’s importance can be determined by the number and quality of links
What is Page Rank? Read More »
Digital Marketing, Web AnalyticsWhat are the 3 core web vitals? The 3 Core Web Vitals are a set of 3 metrics to measure the user experience of a web page. Largest Contentful Paint (LCP) First Input Delay (FID) Cumulative Layout Shift (CLS) Those metrics can be measured by the PageSpeed Insights tool provided by Google and GTmetrix. Largest
How to measure the 3 core web vitals of your website? Read More »
Digital MarketingWhy I Like Microsoft Clarity? Microsoft Clarity is a free Web Analytics tool launched by Microsoft in 2020. It allows you to track the behavior of the visitors of your website. This tool is easy to use. You can quickly do some A/B Testing. What I like the most is its Heatmap and session recording
Why I like Microsoft Clarity? Read More »
Data Analytics, Digital MarketingThe Higher Your Rage Click, The Lower Your Conversion Rate … What is a rage click ? A rage click is metric recording the frustration of a user on a website. A rage click event happens when a user click on a specific section of your website ( for example clicking and expecting to go
What is a Rage Click? Read More »
Data Analytics, Digital Marketing