Data Analytics

Why I Like Microsoft Clarity? Microsoft Clarity is a free Web Analytics tool launched by Microsoft in 2020.  It allows you to track the behavior of the visitors of your website.  This tool is easy to use. You can quickly do some A/B Testing. What I like the most is its Heatmap and session recording […]

The Higher Your Rage Click, The Lower Your Conversion Rate … What is a rage click ? A rage click  is metric recording the frustration of a user on a website. A rage click  event happens when a user click on a specific section of your website ( for example clicking and expecting to go