Odoo is a belgian startup offering comprehensive, open-source business management software that provides a suite of integrated applications to help organizations manage various operations. It covers everything from sales and CRM to inventory, accounting, HR, project management, and CMS. I personally use the CMS offered by Odoo for several web projects. Founded and headquartered in […]
When I went to China, I got access to Facebook and other social media by using a VPN just like millions of tourists travelling to China. What surprised me the most is the ability of foreign online advertisers to target Chinese despite the “Great Firewall”. How do they do that? By leveraging on their online
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Digital Marketing
10 Most Visited Cities in Africa and Their Respective Search Volume on Google. Discover the 10 most visited Cities in Africa and their respective Search Volume and cost-per-click on Google. I have combined the data available on the Mastercard Global Destination Cities Index (a report released by MasterCard) and the data provided By Google Ads
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Digital MarketingA transactional search query is a type of search query that indicates the user’s intent to complete a transaction, such as making a purchase or booking a reservation. These queries typically contain keywords related to commercial intent, such as “buy”, “order”, “book”, “purchase”, “deal”, “coupon”, “discount”, and so on. For example, if a user searches
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Digital MarketingGoogle Algorithm refers to the complex set of rules and mathematical calculations that Google uses to rank websites in its search results pages. The algorithm takes into account a wide variety of factors, including website content, quality, relevance, and user experience, among others. Understanding how the Google algorithm works can help website owners and digital
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Digital MarketingPageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results pages (SERPs). It was developed by Larry Page and Sergey Brin at Stanford University in the late 1990s. The basic idea behind PageRank is that a website’s importance can be determined by the number and quality of links
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Digital Marketing, Web AnalyticsWhat are the 3 core web vitals? The 3 Core Web Vitals are a set of 3 metrics to measure the user experience of a web page. Largest Contentful Paint (LCP) First Input Delay (FID) Cumulative Layout Shift (CLS) Those metrics can be measured by the PageSpeed Insights tool provided by Google and GTmetrix. Largest
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Digital MarketingWhy I Like Microsoft Clarity? Microsoft Clarity is a free Web Analytics tool launched by Microsoft in 2020. It allows you to track the behavior of the visitors of your website. This tool is easy to use. You can quickly do some A/B Testing. What I like the most is its Heatmap and session recording
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Data Analytics, Digital MarketingThe Higher Your Rage Click, The Lower Your Conversion Rate … What is a rage click ? A rage click is metric recording the frustration of a user on a website. A rage click event happens when a user click on a specific section of your website ( for example clicking and expecting to go
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Data Analytics, Digital Marketing