My Blog
✦ My ideas, experiments and field notes
Practical insights on SEO, generative search, digital acquisition and artificial intelligence—written for people who want to turn visibility into measurable growth.
Search, strategy
and curiosity.
01 / Explore by topic
Start with what
matters to you.
Browse focused collections covering organic visibility, paid acquisition, AI-powered workflows and digital product discovery.
SEO & GEO
Organic visibility and AI-powered search.
↗Google Ads
Campaign strategy, tracking and optimization.
↗Artificial Intelligence
AI tools, workflows and digital innovation.
↗Vibe Coding
Building tools and applications with AI.
↗App Store Optimization
Improve app visibility and organic installs.
↗02 / Latest insights
Fresh thinking.
Useful takeaways.
Recent observations from the fast-changing worlds of search, AI, content and digital product building.
I visited Brazil and one data surprised me
What Brazil’s enormous connected population reveals about opportunity, scale and digital behaviour.
Read article ↗Insights from Wizards Event 2026
Why artificial intelligence is redefining search strategy and the future of SEO.
Read article ↗Lovable vs Bolt.new: which AI builder is best?
A practical comparison to help you choose the right AI builder for your workflow.
Read article ↗