Yannick Dangoumba

Leveraging the Auction Insights tool in Google Ads can significantly enhance your advertising strategy and help you outperform competitors. This powerful feature provides valuable data about your ad performance relative to other advertisers bidding on the same keywords. Here’s how to make the most of this tool: Understanding Auction Insights Auction Insights offers a comprehensive

Finding the right balance between Search and Performance max campaigns on Google Ads in 2025 is crucial for maximizing your ROAS ( Return On Ads Spend). As the digital advertising landscape continues to evolve, advertisers must adapt their strategies to leverage the strengths of both campaign types effectively. Understanding Search and Performance max Campaigns Search

In today’s competitive digital landscape, B2C SaaS companies in Europe need a robust search strategy to stand out and attract customers. A comprehensive approach combining SEO and paid search tactics is essential for driving growth and increasing conversions. Keyword Research and Intent Mapping The foundation of an effective search strategy is thorough keyword research. For

Google Ads is a powerful tool for businesses aiming to drive leads and boost conversions. However, many advertisers face challenges in keeping campaigns profitable. Without the proper strategies, costs can quickly spiral out of control. In this article, I share 4 proven Google Ads hacks designed to help you maximize conversions while minimizing ad spend.

In Google Ads, UTM (Urchin Tracking Module) parameters are an indispensable tool that can significantly enhance your ability to analyze and optimize your advertising efforts. What are UTM Parameters? UTM parameters are tags added to the end of URLs that provide valuable information about the source, medium, and campaign associated with the traffic. When used