A transactional search query is a type of search query that indicates the user’s intent to complete a transaction, such as making a purchase or booking a reservation. These queries typically contain keywords related to commercial intent, such as “buy”, “order”, “book”, “purchase”, “deal”, “coupon”, “discount”, and so on.
For example, if a user searches for “buy running shoes online”, that would be considered a transactional search query because the user is clearly indicating their intent to make a purchase. Similarly, if a user searches for “book a hotel room in Abidjan”, that would also be a transactional search query because the user is indicating their intent to complete a booking.
Transactional search queries are important for businesses because they indicate high purchase intent and can lead to conversions.
By optimizing their website and advertising campaigns for transactional keywords, businesses can attract and convert customers who are actively looking to make a purchase or complete a transaction.
